As Rangers fans, we know that matchdays at Ibrox are about more than just football; they’re about the entire experience. From the roar of the crowd to the camaraderie in the stands, every detail matters. That’s why the recent announcement of a new partnership between Rangers and Elior is good news for Rangers and the clubs fans.
A Return to Quality: Elior Takes the Helm Once Again
If you’ve been attending matches regularly, you might have noticed that the quality of food in some of the hospitality suites had slipped in recent times. Complaints about the previous supplier’s offerings were being voiced, with many fans feeling that the catering didn’t live up to the high standards we expect at Ibrox. The club has clearly been listening, and the return of Elior as our food and beverage partner is a massive step in the right direction.
For those who remember, Elior isn’t new to Ibrox. They have a trusted history with our club, and their reputation for delivering top-notch catering is well-earned. Their return signals not just a nostalgic nod to better days but a bold move to elevate the matchday experience for every fan.
Enhancing the Fan Experience: What to Expect
So, what does this new deal with Elior mean for us, the fans? For starters, they’ll be responsible for all food and beverage operations on matchdays, including hospitality, retail, and the Blue Sky Lounge restaurant. This means that whether you’re enjoying a pre-match meal or grabbing a bite at half-time, you can expect a significant upgrade in both quality and variety.
But it doesn’t stop there. Elior will also handle non-matchday events, conferences, and the café at Edmiston House, ensuring that the Rangers experience is consistently excellent, no matter the occasion. And here’s the best part: Rangers and Elior are committed to enhancing this offering by consulting with us—the fans. Season ticket holders and hospitality guests will have a voice in shaping the future of food and drink at Ibrox, ensuring that the improvements meet our expectations.
A Deal That Strengthens Rangers’ Future
Beyond the immediate benefits to our matchday experience, this partnership with Elior represents a significant commercial win for the club. Rangers’ Chief Commercial Officer, Karim Virani, highlighted that this deal not only strengthens our matchday offerings but also bolsters the club’s commercial proposition. With Elior’s long-term commitment, Rangers are set on solid ground for future growth.
We are really proud to have agreed this new deal with Elior and are extremely excited to have them return as our partner.
The deal will strengthen the offering our supporters receive on a matchday in the stands and in hospitality at Ibrox, as well as in our fantastic restaurant in the Blue Sky Lounge and café in Edmiston House.
Elior’s long term commitment to the club with an extremely strong commercial proposition shows their ambition and stands the club in strong stead for the future too.
As a commercial department, we are continuing to push the boundaries to secure the best deals for the club and for our supporters, and we believe this new deal does just that.
We look forward to working closely with Elior in the weeks, months and years ahead and to growing this partnership into a really fantastic one for everyone connected to the club.”
Elior, Rangers’ Chief Commercial Officer, Karim Virani